...................

- PROJECT

With the constant rise in implementation of Augmented Reality solutions across various industries, Organizations providing such solutions are in need of constant evaluation of offerings to stay ahead of the market. RE’FLEKT GmbH, a technology company that offers Augmented Reality solutions across the globe identified the need to re-evaluate its offerings which brought about the initial question - How do we combine our existing products? Which laid the foundation of this thesis.

In-order to address this question, The Design Innovation Process and methods proposed by Vijay Kumar was used as the framework resulting in the framing of the research question - How can the seven modes of design innovation help combine the user experience of two different Augmented Reality products?

...................

- RESEARCH

...................

- RESEARCH

- RESEARCH

...................

- DESIGN

...................

- DESIGN

...................

- DESIGN