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- PROJECT

With the introduction of the GDPR, companies have been forced to look into the way data, collected from the users is handled and appropriate measures are taken in order to protect their privacy. We were approached by BMW to explore innovative and creative solutions to improve the Online marketing experience while effectively informing our users about data privacy.

After considerable research the project question was rephrased to How do we use the existing data of our users to enhance the portfolios? The answer to the question was In-Car Marketing.

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- RESEARCH

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- RESEARCH

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- RESEARCH

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- DESIGN

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- DESIGN